Juan & companies & apps & sport & a lot of countries.
I'm Juan López Salaberry. I founded Innerforce and Alumnia, help Medicus grow through technology and build my own apps. Before that: Sweden, 500 Startups and the IOC. Now, Mallorca.
The road so far
- 2005I went to Sweden for three months. I didn’t move back to Argentina for five years.
- 2007Five countries in one year: Greece, Nigeria, Guatemala, Mexico and Peru.
- 2013I joined 500 Startups as a partner. Mexico City, then Miami.
- 2015I wrote for TechCrunch about Mexico. A few months later, about Miami.
- 2016More than 300 one-on-ones with founders in a year, at MentorDay.
- 2018I founded Innerforce: endurance apparel that came out of triathlon.
- 2019I raced the long-distance triathlon worlds in Pontevedra, for Team USA.
- 2020I worked on sustainability at the IOC, in Lausanne.
Juan &Innerforce &Alumnia &Medicus &Smally &Loudly &SoundHouse &One at a Time &SpaceXSI Community &Rumbo Abierto &sport &Mallorca &before &you
In the end I am one person, with everything I have.
When something makes me curious, I follow it. That's how I ended up founding companies, writing for TechCrunch, racing a triathlon world championship and learning to code, which was never going to be one of my things. Or so I thought.
Today that means endurance apparel, an alumni network, a health company I help grow through technology, my own apps and meetups for people who build. It looks like a lot because it is.
The thread is not the job title. The thread is me.
Rome 2022Real fabric
Team 2024
Air 2024
Team 2025
&Innerforce
innerforce.com ↗I make custom endurance apparel, with no minimums, for people who actually train.
&Alumnia
alumnia.net ↗A simpler way for a school to take care of its relationship with alumni.
&Smally
meetsmally.com ↗An app that compresses images on your Mac, or in the browser, without the original leaving your machine.
&Medicus
medicus.com.ar ↗Medicus is a private health company in Argentina. Since January 2025 I've been helping it grow through technology. Of everything I do professionally, it's where I have the most impact right now.
&Loudly
meetloudly.com ↗I am building Loudly, a Mac app that records a meeting, transcribes it and takes notes. For now, it is in private preview.
&SoundHouse
See more →My passion project: a Mac app that sends whatever is already playing to every speaker in the house, in sync. It’s not a player. Still private.
&SpaceXSI Community
linkedin.com ↗I'm a Build ambassador in the SpaceXSI Community: in Mallorca I bring together people building with Grok Bot and Cursor. I don't speak for any company; I'm building a space on the island.
Why are you choosing to do something?
What does One at a Time mean?
Fear or curiosity?Who's driving your actions?
The podcastI ask questions.»
The ONE : ONECoaching
&One at a Time
itsoneatatime.com ↗A space, a podcast and sometimes a one-to-one conversation, to take one thing at a time.
I trained as a coach (Co-Active, among others) and worked with founders, athletes and people in the middle of a change. The podcast came from the same place: three episodes in 2024, long conversations where I talk little and ask a lot. The inspiration was Agassi’s “Open”.
I’m taking one-on-one conversations again. If you have something big to decide and want to think it through with someone, tell me about it.
&Rumbo Abierto
See the trip →My latest adventure. Over two months in a 2007 van, from Mallorca to Naples and back, working out the route as I went.
&sport
An athlete is someone who keeps choosing it.
Sport has been a big part of my life for a good fifteen years, and I took it seriously. Triathlon: two half distances and eight Olympic-distance or sprint races in Florida, then the long-distance worlds in Pontevedra in 2019. I ran Rome in 3:13. I swam masters in Palma and in 2023 qualified for the Masters World Championships. Somewhere along the way I realized being an athlete has more to do with consistency than with level. These days I barely ride and I swim more.
On the other side of sport, I studied sport administration in Lausanne and worked at the IOC. That is why sport is not a hobby on this page: it is where I come from when I sit down with an athlete to talk about their business.
Juan &before.
The long answer, era by era and working backwards: from Mallorca to Trelew, with a three-month plan in the middle that ran a little long.
- 2021-now
&Mallorca
I moved to Mallorca in 2021. From here I keep Innerforce going, founded Alumnia, work with Medicus, build apps, bring builders together and, in 2026, drove a van to Naples and back.
- 2019-20
&Lausanne
A master’s in sport administration at AISTS, volunteering on timing and scoring at the Lausanne 2020 Youth Olympic Games, then the IOC, in sustainability.
- 2016-19
&Miami
MentorDay, free mentoring for founders: more than 300 one-on-ones in a year. I trained as a coach and got into triathlon: Innerforce came out of that, and in 2019 I raced the long-distance worlds for Team USA.
- 2013-15
&500 Startups
Partner at 500 Startups, first in Mexico City, then Miami. I wrote two pieces for TechCrunch: one on Mexico, one on Miami.
- 2010-13
&DondeQuieras.TV
Back in Argentina, I built an internet TV channel: political interviews, a cooking show and, by 2013, a show about wine.
- 2007-09
&five countries
+ London
One year, five countries: I spent months at a time in Greece, Nigeria, Guatemala, Mexico and Peru selling country reports for Afa-Press. Then London, with Kiwi Collection.
- 2005-07
&Sweden
I went to Sweden to study, planning to stay three months. That’s where the adventure started: a master’s, an Erasmus in Barcelona, and five years before I lived in Argentina again.
- until 2005
&Buenos Aires
Aerolíneas ArgentinasTARJETA DE EMBARQUE · BOARDING PASSDE · FROMRELTrelewA · TOAEPBuenos AiresPASAJERO · PASSENGERLOPEZ SALABERRY/JUANGRUPO1Born in Trelew, raised in Buenos Aires. I went to St George’s College, the school Alumnia grew out of years later. Then a marketing degree at UCES.
